Multitasking? Not a good idea.

According to a Stanford study, multitaskers are not as efficient as they think they are. As a matter of fact, they are doing more harm than good.

In the August 24th issue of the Proceedings of the National Academy of Sciences, a research article entitled "Cognitive control in media multitaskers" has shown that people who choose to do several different things all at once have the tendency to pay less attention, have bad memories, and are poor in shifting from one task to another as compared to those who are considered as 'low multitaskers'.

The researchers, Clifford Nass , Eyal Ophir, and Anthony Wagner, wanted to find out if chronic media multitaskers had a 'gift' when it came to performing tasks such as answering emails, engaging in multiple instant messaging conversations, and jumping from website to website simultaneously.

They don't.

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